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About Us

Tena Durrani is the complete designer creating casual wear, bridal couture, and formals since 2005. Her source of inspiration is art and architecture from the ancient Mughal period that defines the roots of our traditions. Her collections are fluid, always changing to ensure individuality and brimming with vibrant, rich colors and embroidery patterns that are extensively sampled to perfection before being used in her designs.

Tena is the guiding force of the company in terms of creative direction. She personally designs every product the company makes & ensures that customized pieces for clients are produced up to her standards. With over 8 years of experience in the industry, Tena is one of the few designers who does not rely heavily on assistants to produce collections. Her passion for her work results in the designer churning out new collections every six weeks; a rare and highly respectable quality in our design industry.

Tena works with a spectrum of fabrics from cotton, voile, chikan and jacquard, to karandi chiffons, silks, cotton net, French net and other pure materials. She is fond of working with intricate back motifs and uses both urban and classic silhouettes. She is renowned for her exquisite Resham embroidery and color shading in her creations.